Snacks package design
The first concept was built on a game of words and meanings - Joule, as a unit of energy, which one is given by snacks.
Visually, the name was reinforced by the portraits of James Joule mixed with Ingredinets.
The second and final - more safe and tasty - mixing ingredients with graphic, visualise simple situations.
Frispy means Fresh & Crispy.
And Pretzels packs in same design
Thanks for attention