Snacks package design

The first concept was built on a game of words and meanings - Joule, as a unit of energy, which one is given by snacks.
Visually, the name was reinforced by the portraits of James Joule mixed with Ingredinets.

The second and final - more safe and tasty - mixing ingredients with graphic, visualise simple situations.
Frispy means Fresh & Crispy.

And Pretzels packs in same design

Thanks for attention
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